Fox hour-long horror comedy “Scream Queens” premiered Tuesday to soft live-plus-same day ratings but has shown serious growth in delayed and digital viewing in the days since.
In Nielsen live-plus-same day ratings, “Scream Queens” grew its total audience by 59% from its initial live-plus-same day number of 4 million. According to Fox, when multiplatform viewing is included, “Scream Queens” grew by 80 percent to a total of 7.3 million total viewers.
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A rerun of the premiere Thursday night also drew 2 million viewers.
In video on demand and streaming viewership, the “Scream Queens” premiere outperformed “Empire’s” series premiere in 2014, 1.816 million to 1.748 million.
CBS’ freshman drama “Limitless” reported a 36 percent lift in total vieweers in Nielsen live-plus-three numbers, up from 9.9 million in live-plus-same day.
